Seasonal offerings include Whole Hog Russian Imperial Stout, Whole Hog Barley Wine and Whole Hog Pumpkin Ale. Whole Hog Limited Edition “big beers” include year-round Whole Hog Espresso Stout and Whole Hog Six-Hop India Pale Ale. Four unique year-round India pale ales – Point Spruce Tip IPA, Point Peach Mango IPA, Point White IPA and Point One Shot IPA – are available only in the Point IPA variety 12-pack. The Long Days variety pack offered in the warm months features four refreshing fruit lagers: Point Lime Lager, Point Mango Lager, Point Tart Cherry Lager and Point Watermelon Mojito Lager. The Harvest Craft Creations 12-pack features Point Cranberry Wheat Ale, Point Squash Ale, Point Pumpkin Peach Ale and Point Blood Orange Amber. The Long Nights variety pack features Malted Milk Shake Lager, Pistachio Nut Brown Ale, Gingerbread Ale and Salted Caramel Toffee Ale. In addition to the year-round and seasonal craft brands featuring the new look, Point offers four seasonal variety 12-packs, each containing three bottles of four unique beers available only in the variety packs. Benedict’s Winter Ale, a rich, dark beer available from November through February. The brewery’s seasonal beers include Point Bock, a traditional full-bodied bock available from January through March Apricadabra Apricot Wheat Ale for the spring Point Coast Radler, a mix of beer and natural citrus flavors for the summer Point Oktoberfest, a Bavarian-style Märzen beer and Point St. The brewery’s year-round lineup features flagship Point Special Lager Point Onyx Black Ale, a robust dark ale Point Drop Dead Blonde Ale, a 110 calorie golden ale Point Amber Classic, an American-style amber lager Point Beyond the Pale IPA, a robust, hoppy India Pale Ale and Point Smiley Blue Pils, a Czech-style pilsner. Stevens Point Brewery, founded in 1857, uses only the highest-grade barley malts, specialty malts, grains and the choicest hops to brew its handcrafted beers. Plans are also underway for a new summer seasonal beer in 2016. Citra hops are particularly well-suited for pale ales, Ms.Birrenkott reports. (Session Pale Ale) is a crisp and flavorful American-style pale ale hopped exclusively with Citra hops, a trendy new hop variety that imparts a smooth citrus aroma and flavor. We’re confident our fresh new look will appeal to craft-beer fans of all ages.”Ī new Point pale ale in bottles and cans with graphics that fit right in with the new look is coming soon. “Our new primary and secondary packages focus on the beer’s style while maintaining its identity as a member of the Point family. “The new packaging goes a long way to helping our Point brands stand out amidst the craft beer clutter, a sea of color that craft-beer consumers now face at retail,” Ms. invok redesigned the six-pack carriers with higher top and side panels to better protect flavor and freshness by keeping out light, one of beer’s enemies. Point’s bottle caps have been updated from gold to black. New neck labels are larger, too, to better communicate brand attributes. The new bottle shape is similar to a traditional 12-ounce longneck beer bottle, but with a higher shoulder to accommodate a larger label panel. Benedict Winter Ale for the cold months, Point Bock and Apricadabra Apricot Wheat Ale for spring, Coast Radler in the summer and Point Oktoberfest for autumn.ĭesigned by invok, a marketing and design agency, the new packaging features a consistent look across the Point brand family while giving each craft beer its own distinct personality, according to Julie Birrenkott, Steven Point Brewery Marketing Manager. The new logo and graphics deliver a stylish new look in the marketplace for the Point family of craft brands, including year-round beers Point Special Lager, Classic Amber Lager, Onyx Black Ale, Beyond the Pale IPA, Smiley Blue Pils and Drop Dead Blonde Ale and seasonal brands St.
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